Trigger leads are consumer data alerts sold by credit bureaus to lenders when someone applies for a mortgage. Once a credit check is pulled for a mortgage application, that information is flagged—and the consumer may be flooded with calls, texts, and emails from competing lenders.

Consumers don’t consent to their information being sold. Many are misled into thinking these calls are from their chosen lender or a government agency. This creates confusion, erodes trust, and exposes homebuyers to potentially predatory tactics at a vulnerable time.

Unfortunately, yes—under current federal law, credit bureaus can sell “prescreened” credit information for marketing purposes, including when someone applies for a mortgage. That’s why legislation is needed to change it.

The Homebuyers Privacy Protection Act (H.R. 2808 / S. 1467) prohibits the sale of mortgage-related trigger leads unless the consumer has given explicit permission or in carefully considered exceptions. It’s a major step toward putting consumers—not data brokers—in control of their personal financial information.

Stay informed, share updates, and educate your clients. If you’re part of the Broker Action Coalition or a similar group, keep advocating. This legislation moved forward because thousands of brokers spoke up—and we’re almost at the finish line.